Marketing
Marketing Strategies
Warwick’s has been working in the local area since 1998 and created an extensive database which is able to be utilsed with any new property. We offer comprehensive, multifaceted and innovative marketing strategies that are tailored to each instruction and are reflective of the independent nature of the firm.
We have developed a unique ‘dual approach’; a combination of market-leading technology and traditional marketing methods. Once a listing price has been agreed after a thorough market assessment and appraisal, we will create a bespoke and individual marketing strategy for your property.
We will arrange professional external & internal photography and give advice on how to prepare for the appointment. On request we can also organise Virtual Tours and Drone Photography.
We will write an editorial that will appear on all listing details. This will aim to create a vivid impression of your property.
All our instructions are uploaded to all major property portals, ensuring widespread and maximum exposure. This also enables us to provide vendors with real-time market analytics on performance.
Board
High level of boards, creating condense coverage in the local area, this is the most simple and effective marketing tool, available 24 hours a day.
Wherever possible, all prospective buyers who register with us are asked to provide email addresses in order to ensure that they are notified of any new properties as soon as possible within 24 hours of receiving your instruction.
Website
This is updated daily and full colour details of your home are placed on our website within 24 hours of being placed on the market. We also have an optional 360 degree/virtual tour which can assist to further enhance your property.
Advertising
We provide regular prominent advertisement of your property not only nationally but also locally to ensure that your property is fully marketed.
Besides the exposure on our own website, social media and Virtual Tour, Warwick Estate Agents is also affiliated with the main national property portals which include: Rightmove, Zoopla, Prime location and On The Market etc.
E-Magazine
Sent on a monthly basis, E-Zines feature our most expensive properties, recently added properties, and recently reduced properties
See more on E-ZineRICS floorplans for all properties
Floor plans are scale drawings that show the relationship between rooms, spaces and physical features viewed from above. They provide a way to visualize how people will move through the space and one will be created for each property listing. These give perspective of the property, which is found to be useful.
Office and Window Display
External and internal photographs will be prominently displayed in our premises in order to optimise exposure to the marketplace.
Professional photos
Using professional photography generates up to 5x more clicks on a property listing. The more clicks your listing gets, the more viewings you will book, and the closer you get to letting or selling your property.
Tips on how to prepare for our photography company:
Prepare
- Light bulbs in all lamps / spotlights
- Fresh flowers
- Candles / firewood in the fireplace
- Make the bed / bedspread
Clean
- Floors
- Windows
- Mirror / shiny surfaces
- Table / countertops
- Outdoor areas
Remove
- Personal photography / belongings
- Clothing / shoes
- Towels / cloths etc
- Remotes / smartphones/li>
- Home appliances
- Children's toys and equipment
- Pet bowls / equipment
- Kitchen rolls / toilet paper
- Cords / electrical wires
- Notes and magnets on the fridge
Drone Photography
We can facilitate Drone Photography, should it be beneficial to the marketing of your property.
Drone Photography is a particularly useful marketing technique, especially if you have a large garden and wish to show a view of your estate/plot in full. This is particularly pertinent for large detached houses and the commercial sector.
Virtual tours using the latest technology
Matterport 3D Virtual Tours are the most innovative, realistic and immersive way to experience a property online. A 3D ‘walk through’ is created using 360 degree photography of your property which allows prospective purchasers to ‘enter and walk around’ your property and see it from every angle.
Using the technology can help drive engagement online with your listing. Prospective purchasers/tenants can:
- View the floor plan of the space.
- Launch the space in virtual reality.
- Switch between floors.
- View the property as a rotating 'Dollhouse'.
- View 'matter tags' - tagged specific information within the space.
A key feature of this technology is that certain areas, pictures or objects can be blurred out. We can organise 3D tours of your property upon request.